We help brands share their story in ways that cultivate sustainable communities and drive people to action by developing relevant online strategies that include content development, web design, video production, and social media coaching.
Our always-thinking, others-first, creative friends at The Mentoring Project are at it again.
DontBuyTheTie.com is not only an incredible gift idea for Father’s day for a cause we believe in, the entire campaign’s web design, mobile design, motion-graphic video, and branding is simple, innovative, and draws you to action. PLUS, your dad gets a copy of Bob Goff’s book, Love Does, which we’re current reading…and expanding the way we live life, do business, and engage communities.
Sons + Daughters: Check out DontBuyTheTie.com and turn ugly ties into family ties.
Non-profits + social-savvy brands: Study this campaign and its components - how fluid it is and how effectively it makes use of multiple message platforms like video, mobile, and social media.
An example of several short intro segments we created for Slingshot Group’s team of staff members.
A commercial we created for Rhema Law, an intellectual property law firm. By Create Culture.
When Nike hired filmmakers Casey Neistat and Max Joseph to create a commercial for the Nike FuelBand featuring the slogan “Make It Count,” the two strayed from the original plan, and set off on a worldwide adventure on Nike’s money with the goal to “Make It Count.”
The result: A 4:38 second film that has 1.5 million YouTube views in less than three days.
“The ‘Make It Count’ film was the third film I was to make for Nike and at the last minute I thought, ‘If I could do anything in the world and make it count what would I do?’” Neistat told CNN.
So what does this say about the branding landscape and where it’s headed? There’s more in the answer than one blog can handle. But let’s consider 3 key components that build on each other.
The Challenge: Brands like Nike understand that as they lean closer into a constantly expanding digital ecosystem they must do so by infusing it with the adventure and authenticity of real-life. Only then do they create culture.