Why?

You can't microwave relationships.

We think people can change the world and we want your brand to reach them.

It’s true. Brands still have the power to rise above the noise, disrupt the status-quo, and reach real, living, breathing human beings. It just takes incredible ideas, some courage, and a whole lot of work. In an age when you can buy fake followers, we roll up our sleeves to help you develop and implement initiatives that build real relationships and loyal communities. With over 20 years of industry experience, we get what you love, and we get it into the hands of people who love it as much as you do.

How We Help

human

How?

People > Robots

Don’t settle for consumers. Instead, create culture.

Consumers are transactional. Culture is transformational. Culture consists of real people who know and own your vision, resulting in unstoppable participation… Some might even call it a “movement.” We help your brand cultivate these kinds of relationships through the following services:

Brand Strategy

We help your brand uncover insights, innovate solutions to tough challenges, and architect your own unique narrative that captures people’s imagination and drives them to action.

Brand Positioning
Cut through the noise. Reach people.

Product Development
Let’s launch a “go-to-people” strategy.

Organizational Culture
Your team on steroids.

Integrated Advertising

We help your brand connect with your audience, creating campaigns and stories that inspire participation and focus on engagement, affinity and conversion.

Broadcast & Print
We’re going all Don Draper.

Digital

We’re getting all tech on ya.

Social
Tweet. Post. Pin. Let’s do it.

Creative Design

We help your brand distribute creative collateral of the highest caliber. We know how important first impressions are, so we help you design for maximum impact.

Web
We love the interwebs.

Mobile
We’re mobile geeks.

Experience
We like to build things big and small.

Our Leadership

If our stunning good looks don't win you over, perhaps our charming personalities will.

CJ Casciotta

Creativity + Innovation

Worked with: Relevant, World Vision, MTV
From: New York, New York
Obsessions: The Muppets, Cap'n Crunch

Nate Spees

Strategy + Development

Worked with: Qualcomm, AIG, BPI
From: San Diego, CA
Buzzwords: Distill, Wheelhouse, YOLO

Kirsten Beninato

People + Relationships

Worked with: Oakley, Ethika
From: Orange County, CA
Dances Like: Eliane from Seinfeld

Judson Collier

Design + Experience

Worked with: Charity Water, Jeremy Cowart
From: Nashville, TN
Listens to: The Lone Bellow, Act of Congress

Some stories we're proud of...

A few examples of what a positive disruption can bring

Whole Foods

Whole Foods is one of the most accessible places to buy healthy, locally grown organic food. It is also one of the most community-centric gathering spots offering everything from free wifi, casual meeting space, beer on tap, and more. However, research showed that many people viewed Whole Foods as just another corporate grocery chain. Create Culture developed an initiative that connected Whole Foods’ identity and commitment to local living with a new generation of locally conscious food-buyers. The result was an interactive in-store concert series that featured local talent, a craft beer tasting from local breweries, and tangible ways to support local non-profits in each Whole Foods community.

“Create Culture was great to work with. The entire crew was extremely professional, helpful, and passionate. Big THANK YOU to the Create Culture team for developing a great campaign”. – Whole Foods

Teen Leadership Foundation

A trusted leader in the initiative to improve the lives of at-risk youth in the US, Teen Leadership Foundation (TLF) started out as a 501c3 non-profit serving Southern California. Wanting to expand their national presence, TLF hired Create Culture. A new identity, web presence, and social strategy followed, along with new visual touch points including television ad spots, infographics, and more. In addition, Create Culture helped TLF become a thought-leader in their space by creating white papers and other e-resources around their expertise. Since then, TLF has grown to include multiple chapters in Georgia, Texas, and the Pacific Northwest.

"Create Culture has been instrumental in helping us discover the power of a well-executed brand strategy. We have seen increases in donations, awareness and program expansion." - Teen Leadership Foundation

Active Ride Shop

Active Ride Shop has been one of the leading mail order and retail experiences for skate and snowboarders since 1989. Active carries many of the industry’s top apparel lines including Hurley, Oakley, OBEY, TOMS and Element. After helping them improve their social strategy, Active came to us with an immense passion to create a platform to educate their customers about the ways select products give back to their community. We helped develop The Workshop, a campaign that invited customers to experience and share the story behind active’s give-back products through multiple touch points: web, social, mobile, Spotify playlists, in-store and more.

"Create Culture is a gift to Active. They bring a positive disruption to our status quo. They get our DNA and have become family to us. - Esmail Mawjee, President, Active Ride Shop

Trusted By

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The Crockpot

Ideas for you to stew on

15
Apr

How to Build a Successful Roller Coaster

Posted by CJ Casciotta in Crockpots > Microwaves with 0 comments.

I recently rode a brand new roller coaster at an amusement park. Standing in line with thousands of other people, I marveled at the medium’s universal appeal and my almost blind willingness to voluntarily strap myself into something that would [...]

25
Mar

Why So Serious?

Posted by Create Culture in People > Robots with 0 comments.

Guest Post by Brad Montague :: Kid President. “If you want to know what a person really cares about, find out what isn’t funny to them.” I know this statement to be true because I am a recovering comedian. There was [...]

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A people-first
creative agency.

Why?

You can't microwave relationships.

We think people can change the world and we want your brand to reach them.

How?

People > Robots